The highly anticipated console for Nintendo entitled Nintendo NX will be officially released sometime in March 2017. Little information is known about Nintendo NX despite the fact that we have only a year left before it is released. Nintendo has even decided not to reveal any information regarding the Nintendo NX for this upcoming E3. There have been numerous speculations as to the direction Nintendo NX will take from cloud-based gaming to a hybrid home/handheld console. One thing for sure is that Nintendo will once again introduce a brand new concept for gaming which shouldn’t be a surprise to anyone. The Nintendo Wii decided to integrate motion sensors with the Wii remote and nunchuk back in 2006 while the Nintendo WiiU decided to tackle the tablet scene with its tablet-inspired controller in 2012. For better or for worse, Nintendo is definitely not a stranger when it comes to going against the norm.
However, the overall success of Nintendo has declined over the years, more specifically with the last couple of years with the Nintendo WiiU. Despite the enormous success with the Wii, the WiiU is considered a disappointment in sales by comparison. One of the major reasons for this was due to consumer confusion caused by the marketing of the WiiU prior to its release. Many thought that the WiiU was simply a new controller that somehow connected with the existing Wii console as opposed to a new home console. Hopefully Nintendo learns from this and markets the Nintendo NX appropriately, the last thing Nintendo needs is more marketing mishaps.
In all honestly, I don’t really have an opinion on this matter simply due to lack of information. Like I previously stated, we have a year left until the release of the Nintendo NX and we still have little to no information. However, Nintendo did state that they will reveal more information later on this year but no specific date has been announced. This does fuel concern and uncertainty since this may be pushing too close to the deadline. The consumers will need some time to process everything. The combination of well-informed consumers and appropriate marketing will definitely be a key factor to the success of the Nintendo NX which is why I briefly mentioned the marketing mishap of the Nintendo WiiU. All that’s left is to look forward towards the second half of this year for further information.